Resume

Resume

EDUCATION

Texas A&M University - College Station, TX

August 2015

Bachelor of Arts English/Creative Writing

EXPERIENCE

Content & SEO Specialist

December 2017 - Present

Forthea Interactive Marketing – Houston, TX

  • Develop and execute content strategies across industrial, financial, construction, medical, and legal industries
  • Achieved a 148% organic traffic growth in six months for an industrial client’s Industries Served pages through content expansion initiative and on-page optimizations; resulted in upsell to expand content project
  • Improved organic traffic by 229% YoY to a financial client’s blog through a local-focused content strategy
  • Exceeded a 150% growth in organic traffic and 50% growth in conversions for a nationwide construction client
  • Collaborate with internal and external teams to maintain a consistent “brand voice” across multiple channels
  • Write original, informative, and SEO-rich content: service pages, product pages, blog posts & email campaigns
  • Initiate content marketing projects based on performance and competitive gaps to further marketing strategies
  • Performs significantly above the standard and exceeds expectations; 4.03 rating on Dec 2018 bi-annual review

SEO Specialist, Jr.

February 2017 - December 2017

Forthea Interactive Marketing – Houston, TX

  • Revised and optimized website copy to leverage relevant information for users and search engines 
  • Researched competitor data to identify areas of content expansion opportunity
  • Led monthly SEO performance reviews, communicating to the client organic wins and opportunities
  • Identified and resolved factors influencing a declining performance trend, including unoptimized or thin content
  • Collaborated with internal and external teams to enhance messaging, content, and design for all digital channels
  • Developed with team and executed quarterly and annual optimization strategies across multiple industries

Content Development, Web Design and Marketing Intern

October 2016 - February 2017

Directory One, Inc. – Houston, TX

  • Created original, informative, SEO-rich metadata and copy
  • Audited websites to pinpoint site structure, internal linking, and content improvement opportunities
  • Performed keyword research and identified opportunity keywords to build brand awareness
  • Created, monitored, and routinely updated PPC campaigns
  • Designed web page mockups in Adobe Illustrator to assist website redesign process

Staff Writer

January 2015 - August 2016

Maroon Weekly – College Station, TX

  • Developed do-it-yourself section and served as the section copywriter
  • Collaborated with managing editor about publication content and weekly assignments
  • Published online articles via WordPress on a weekly basis
  • Served as writing intern January 2015 – May 2015

TECHNICAL SKILLS & PLATFORM EXPERIENCE

Google Analytics (Certified), Google Search Console, BrightEdge (Certified), GTMetrix, Marchex, CallRail, Ahrefs, Moz Local, WordPress, Screaming Frog, Google My Business, NetSuite, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat Pro, Windows & Apple software, Twitter, Instagram, YouTube, Facebook, Microsoft Office Suite